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It also shows how even the human form can be used as a prop. This video for “Her Morning Elegance” by Oren Lavie is a great example of the creativity and emotion that can be achieved with stop motion animation in a music video. Music VideosĪmidst the burst in popularity of stop motion animation, the technique has recently been used to make some truly imaginative music videos The uniqueness of these videos is key to grabbing and retaining viewers’ attention so that the message is understood and absorbed. Stop motion explainer videos can also be used to communicate health and safety processes clearly and engagingly, or they can be used to make original sales presentations. In stop motion animation, time frames can be hastened as much as you like! Stop motion videos can be used to demonstrate product uses quickly, even when the use of the product and the result may take some time. Some students could create a model, others could create the background and voiceovers, while the remainder focus on shooting scenes and moving the characters. Teamwork is essential in producing stop motion animation quickly, so this enhances group communication skills. For example, experiments with a slow-occurring reaction can be shown to students using stop motion videos, allowing them to watch the whole process and its different features in a short time.Īnother use in schools is to assign a stop motion project as a collective task to be done by students. Stop motion can enable some topics to be taught more clearly too. Just about any topic can be made more interesting using stop motion animation, and students are likely to learn more from this engaging teaching technique. They are great for explaining tedious concepts and information in a fun way – whether to employees, clients or students. There are many benefits of stop motion videos in business and education. Stop motion videos are highly popular on social media and video sharing sites, and have been proven to keep viewers engaged up to the call to action.
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Stop motion animation has that quality of being thought-provoking and inspiring, which not only sticks in people’s minds, but also motivates them to share the creative content with their friends and colleagues.īusinesses in all industries are now recognising the potential of stop motions and are incorporating these animated videos into their marketing strategies.
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These videos can help to build a positive image for a brand, and promote brand recall at a later date. Simple yet creative animations like this are easily retained in people’s memories. As if often the case with stop motion animation, once you start watching, it’s difficult to stop until you reach the end. The viewer can’t help but be fascinated by the intricate techniques applied. Take a look at this fantastic advertisement for Asics, entitled “In Pursuit of Perfection”, in which Japanese animator, Mabona Origami has presented an informative and captivating origami chronicle using stop motion.Īt almost five minutes long, the explainer video is more lengthy than most, but its uniqueness is likely to keep all viewers watching to the end.Īnother stop motion advert that is incredibly entertaining and sticks in the mind is this one for the Xbox 360. Stop motion animation is a highly popular animation type for marketing and explainer videos because of its versatility. Ideas for stop motion videos are becoming more and more imaginative, and the technique is being applied to all types of content, from informational videos to quirky advertisements. Just about anything can be used to create a stop motion video, so the possibilities are endless! Explainer Videos The method enables you to animate any object that cannot move on its own. Animators have gone from producing stop motion with a ream of illustrated images, to creating them with plastercine models that need to be painstakingly moved millimetres at a time, and to more obscure props such as food, household objects and animals. The modern revival of stop motion animation has propelled a trend in using weird and wonderful props and methods for creating these types of films.
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Stop motion is also being applied in increasingly innovative ways, and in the presence of modern technology and techniques, longer, more complex stop motion animations are being produced. This old-school animation technique is nowadays sometimes used to offer an old fashioned style to a film, as a sort of ode to animation’s beginnings. The camera would be repeatedly stopped and started and the many frames would all be fit together to produce a captivating short story. Stop motion is the traditional cinematographic technique that was first used to give illustrated figures the impression of movement.